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 Post subject: Clips and Samples
PostPosted: October 1st, 2003, 7:54 pm 
This is my first time posting here. I'm confused about how to submit clips and samples. I have a portfolio of work I've done (written) that includes brochures, postcards, newsletters, all manner of written pieces. But I'm just now starting to try to market myself and I don'tknow how to show my work to potential clients. (this is mainly for marketing communications). Do I have to physically go to each place, pieces in hand???

I was thinking of doing a mini-mass mailing, but I can't mail ut all my work. I'm just befuddled. How do you handle this? And what is the difference between a clip and a sample? Boy, am I green.


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 Post subject:
PostPosted: October 2nd, 2003, 8:31 am 
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Joined: February 6th, 2003, 9:28 pm
Posts: 278
I highly recommend the book The Well-Fed Writer. The author covers all this and more. You can get more information www.wellfedwriter.com. Also, you can put your portfolio into a web site and direct people to it with a mailing. However, I'm not sure anything tops knocking on their doors.


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 Post subject:
PostPosted: October 2nd, 2003, 1:26 pm 
Another book that I read when I started out was by Writer's Digest called "Making Money Freelance Writing." It was a HUGE help. As for what I do, well I'm a trade and business writer so I don't know if this will translate to your situation, but I developed a one-page marketing piece to email to editors and publishers (I use "Writer's Market" to find these targets). This marketing piece gives them a good idea of my background and abilities. If they bite, they come back requesting samples and/or clips. I may be in error, but I look at samples as my original work that I send to editors, and clips as my published work. I like to send samples because I like giving editors an idea as to the quality of my unedited work.

Good luck


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 Post subject:
PostPosted: October 8th, 2003, 11:57 am 
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Joined: October 8th, 2003, 11:34 am
Posts: 19
Location: Chicago Suburbs
A clips and samples are synonymous so that’s that answer.

Presenting your work to professionals in your field is key to marketing your services. Rule one, be professional! In order to make best use of your work (samples) you can do essentially two things:

1. Create a website (highly recommended) that you can refer prospective clients to. Then in your communications to them, you can just plug in your web address and let your site do the rest.
2. You can professionally scan your samples (if you have a scanner) or take them to a Kinko’s and have them do it for you. It’s NOT necessary to send ALL your clips to a prospective client. What you want to do is send them the clips that denote your best work and are appropriate to that market.

Best of luck!


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PostPosted: October 8th, 2003, 3:07 pm 
Editors hate attachments, and a web site makes it easy to highlight your latest, greatest work. in a query, you can simply supply a header with a link. you can alss put jpgs of your brochures, etc on the site. it really is a fabulous tool--saves on all that copying and mailing, too. to see an example of how i do it, check out my site, www.MarketingAngel.com. Happy day to you.


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