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I concur. Writing 10-12 articles per week for our local weekly paper, I run into press releases all the time. (Interestingly, many of them are terribly presented and certainly open the door to hold a How to Write a Press Release workshop).
Anyway, the rules are straightforward. Good press releases will have actual quotes in them. Example: Dr. Jed Farraday said, "Now is the time to pull together on a cohesive strategy..." << This type of quote I directly use in articles. I take it out, word for word, and give credit to the speaker (in this instance Dr. Jed Farraday).
If there is information in the press release that is not in quotations, you are free to use that information any way you want - directly quoted from the press release (as in: The release stated, "Now is the time to pull....) or paraphrazed if you wish.
writerdave
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